VisionaryPaintz
Branding & Website Design Case Study
A redesign to better reflect my creativity and transform it into an immersive digital gallery that guides visitors through my art, story, and products with intention.
PROJECT TYPE
Website, Brand Identity, business Card, THANK YOU CARD
ROLE
BRAND & WEB DESIGNER
YEAR
2022, Rebranding 2026
TOOLS USED
WIX STUDIO, CANVA
PROJECT OVERVIEW
VisionaryPaintz is my personal art brand and online space for sharing and selling visionary, surreal artwork. This project focused on redesigning my website to better reflect my creative style while creating a smoother, more intentional experience for visitors. The goal was to turn the site into an immersive digital gallery, one that not only showcases my work but also guides users through exploration, storytelling, and purchase in a way that feels natural and aligned with my artistic vision.
THE CHALLENGE
When I first launched the site, I realized it wasn’t fully capturing my creativity or the energy behind my work. The design lacked cohesion and storytelling, and the flow didn’t naturally guide visitors through the art, products, or custom commissions. The branding felt disconnected, the homepage felt static, and the artwork wasn’t given an immersive environment that reflected the imaginative, mystical world I wanted people to experience.
THE SOLUTION
I reimagined the site as an extension of my art itself. I built a cohesive visual system using bold color, intentional typography, and layered layouts that feel expressive and immersive. I restructured the navigation to create a clear, intuitive flow between artwork, products, and custom commissions, while adding storytelling elements that give each piece context and emotional presence. The result is a site that feels alive, invites exploration, and reflects the creative, mystical energy behind VisionaryPaintz.
THE CHALLENGE
The client had an initial brand direction, but as new needs emerged, including marketing materials and a pop-up banner, the visual identity began to feel inconsistent. The challenge was to bring all elements together into a cohesive, polished brand that worked seamlessly across digital and physical touchpoints.
THE SOLUTION
I refined and unified PS Financial Coaching’s brand identity and website to create a cohesive, professional experience. A green and dark slate color palette and clean typography were used to convey trust and stability, while the website’s clear structure and intuitive layout made it easy for users to understand services and take action.
PROJECT OVERVIEW
PS Financial Coaching needed their existing branding refined and unified as the business evolved. As new assets were introduced, the goal became creating a cohesive, professional brand and website that clearly communicated trust, credibility, and approachability across all touchpoints.
TOOLS USED
WIX STUDIO, CANVA, ADOBE ILLITRATOR
ROLE
BRAND & WEB DESIGNER
YEAR
2024, Rebranding 2026
PROJECT TYPE
Website, Brand Identity, business Card, Pop-up Banner
PS Financial Coaching
Branding & Website Design Case Study
Helping a financial coach establish a strong, professional brand identity and website to build trust and attract clients.
PS Financial Coaching
Branding & Website Design Case Study
Helping a financial coach establish a strong, professional brand identity and website to build trust and attract clients.
PROJECT TYPE
Website, Brand Identity, business Card, Pop-up Banner
ROLE
BRAND & WEB DESIGNER
YEAR
2024, Rebranding 2026
TOOLS USED
WIX STUDIO, CANVA, ADOBE ILLITRATOR
PROJECT OVERVIEW
PS Financial Coaching needed their existing branding refined and unified as the business evolved. As new assets were introduced, the goal became creating a cohesive, professional brand and website that clearly communicated trust, credibility, and approachability across all touchpoints.
THE CHALLENGE
The client had an initial brand direction, but as new needs emerged, including marketing materials and a pop-up banner, the visual identity began to feel inconsistent. The challenge was to bring all elements together into a cohesive, polished brand that worked seamlessly across digital and physical touchpoints.
THE SOLUTION
I refined and unified PS Financial Coaching’s brand identity and website to create a cohesive, professional experience. A green and dark slate color palette and clean typography were used to convey trust and stability, while the website’s clear structure and intuitive layout made it easy for users to understand services and take action.
